SEO：RSS提升能见度 | SEO精华文章 - Netconcepts

Stephan Spencer 2006年10月

RSS（Really Simple Syndication）是将您网站内容送到潜在访问者面前的很好途径。同时也是可以将您的内容联合到其他网站的渠道。当然可以通过这样来获得链接－指向您的最新产品，热门产品，文章，消费者导航，博客文章，论坛文章，特惠商品及清仓产品等的链接。

您的RSS是一个非常好的渠道来接触到那些对您网站感兴趣的权威博客。而且您的RSS可能被RSS搜索引擎所摘录，比如Feedster，Technorati，Google博客搜索。很多博客都订阅这些搜索引擎的搜索结果来了解关于某项课题或热点的更新。因此，如果您的RSS内容中含有这些博客通过RSS订阅搜索引擎结果来追踪信息的关键词，您就可能被这些博客发现，尽管它们没有直接订阅你的RSS。

在RSS Feed中，每一条的标题都要有丰富的关键词，因为它们通常会被用作链接的锚文本指向你。不仅在每条标题中使用相关关键词很重要，而且还应将您的品牌名放在每条的标题中，包括关键词及其同义词（放在中）。

您的整体Feed应该根据一个最重要的关键词进行优化，可以将这些关键词放至于网站的中。同时需要有一个吸引人的网站描述(<Description>)。当用Google博客搜索时，相关的博客就会出现在结果页面的上方。Google从您Feeds的标题及描述中产生的这些列表。您有可能想在feed中链接的URL中填入一些跟踪代码，比如，在URL的末尾加上?source=rss。不要这样做！这样会削减每个页面的链接获益(PageRank)，因为这样会产生一个页面的重复版本，而不能将链接获益积累在一个页面。</p> <p>RSS Feeds可以包含附件（多媒体文档）。Podcasting可以在您的RSS feeds中包含附件，人们可以顺利的订阅您制作的音频和视频。您的MP3文档可以被自动的下载到订阅者的电脑或iPod中。拥有富含附件的RSS Feeds是您进入更多目录网站和搜索引擎的门票。最重要的Podcast目录是Apple的iTunes目录。</p> <p>RSS Feeds可以是摘要或全文。我个人非常鼓励使用全文，您可能认为读者会点击链接进入网站来阅读全文，但是，这样就缺少了有价值的关键词丰富的feeds。</p> <p>多数的RSS Feeds包含最近的10条发布。我建议至少有20条的发布，因为您的RSS feed包含越多的内容，RSS搜索引擎就会发掘更多，而带给博客和用户更多的东西。</p> <p>同时我鼓励您的网站有多个Feeds，而不是只有一个。每一个产品类目，热销商品，清仓物品，新产品，抵金卷等都应该有单独的RSS Feed。有的人可能只对您的某一个类目感兴趣，所以应该给他们提供订阅的选择。</p> <p>这些听起来可能很复杂，但其实不然。RSS是以XML为基础。如果您的电子商务平台没有现有的RSS Feeds，您可以有其它的选择，包括托管服务（例如，QuantumFeed）或者可以用像FeedForAll或Jitbit的编辑软件来自己生成RSS Feeds。</p> </div> </div>  <br /> <br /> </div> </div> <div class="bottom_h"><img height="20" border="0" width="728" src="/img/m-pic-2.jpg"/></div>  </div>  <div 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